About me

Hello! My name is Caroline — designer, researcher, dancer, musician, nature nerd, and generally a curious human being.

The longer version

I have 10+ years of experience in product and service design, and I love leading teams to create 0 to 1 digital products and services in healthcare and e-commerce. I help teams discover opportunities through participatory creative inquiry, and translate them into actionable insights, strategies, products, and experiences. I am the happiest when I could simplify data and complex concepts to help people make sense of the world. ✨

More than 10 years ago, I stumbled upon what is now widely known as the user experience field. With experience in data analytics (BSc in Statistics) and management consultancy, I realized I was able to understand patterns in our environment (ex: what are people doing), but not the cause of them (ex: why are people doing that). I felt the urge to tackle problems from a more holistic, human-centered approach, and I wanted to be able to create relevant solutions as well. That was one of the reasons that I returned to graduate school and completed my MSc in IT Product Design at the University of Southern Denmark, an environment encouraging design thinking and participatory innovation.

My curiosity has led me to do design work in Denmark, Germany, the Netherlands, Kenya, and in the last couple of years I have been enjoying the endless design possibilities in the San Francisco Bay Area. II grew up in the beautiful raincity Vancouver, Canada. So far I have lived in 7 countries and have traveled to 38.

Design, improvisational partner dance (fusion), and jamming music with others are my expressions and my craft. Exploring nature, traveling, teaching design, and teaching dance are sources of my inspirations. I am also a nature nerd (wild foraging anyone?) and I am passionate about helping people connect with themselves and with the natural world.