Hi, I am Caroline — a product design lead with 10+ years of experience in healthcare, e-commerce, and enterprise.
I am passionate about simplifying data and complex concepts to help people make sense of the world, and I love helping teams navigate ambiguity to create 0-to-1 products and services. I’m glad you are here!
Projects
CyberRwanda - Digital Education for Youth
CyberRwanda is a program designed to improve the lives of adolescents in Rwanda by improving sexual and reproductive health (SRH) knowledge, access to contraceptive methods, and the quality of healthcare services for young people. I designed the youth-facing web app and Android native apps in Kinyarwanda and English that youth can learn about sex ed and shop for contraceptive methods.
Lead Designer: Design research, concept, service design, design strategy, information architecture, design system, prototyping, visual design
Google Business Messages @ Twilio
The goal of this project is to enable business customers to set up a new messaging channel, Google Business Messages (GBM), in order to improve the customer experience while reducing support costs.
Lead Designer: Concept, prototyping, user testing, visual design
Healthcare B2B eCommerce Platform
As a design lead, I designed the CyberRwanda B2B eCommerce platform to help providers fulfill healthcare products orders faster and easier.
Lead Designer: Design research, concept, service design, design strategy, information architecture, design system, prototyping, visual design
AI Healthcare Chatbot for Kenyan Youth
“AskDoki” is a AI healthcare WhatsApp chatbot with natural language processing (NLP) capability in Swahili and English for Kenyan youth. It helps them learn life skills and connects them with healthcare resources. The project is currently live in Kenya.
Lead Designer: Design strategy, design research, content & art direction, prototyping, AI chatbot training, evaluation strategy, marketing/ demand generation strategy, stakeholder workshop facilitation, project and product management
Digital treatment for adolescent depression
I designed the new enrollment flows for an app to help adolescent lives well with depression, based on the core principles of Cognitive Behavioral Therapy (CBT). I was responsible for service and product design.
Enterprise Software Redesign
Comprehend is a SaSS business intelligence tool that helps clinical operations teams to ensure clinical trials are on time and on budget. I led the UX, user research, visual design, and I worked with developers to ship the 2.0 version.
Clinical Data Alert
Clinical data alert helps the operations team monitor and analyze clinical trial data so that they can stay proactive and reduce risks. I collaborated on the UX, user research, visual design, and I worked with a team of developers to ship this product.
Talks, Workshops & Teaching
I love teaching and sharing my design practices, and I learn so much in the process. Here are some places that I have spoken or taught at:
Columbia University’s Mailman School of Public Health, Summer 2020 & 2021
Co-Instructor of a five-day HCD summer workshop for senior public health practitioners
ForUsGirls - YGL Summer Accelerator, 2020
Speaker and mentor - accelerator for black, indigenous, and womxn of color aged 16-24
UC Berkeley - Berkeley Innovation, 2019
Co-Facilitator: Human-centered Design for Social Good Workshop
SF Design for Healthcare, 2019
Speaker: Healthcare design tips
University of Washington UX Speaker Series, 2021
Speaker: CyberRwanda Youth-driven Design Case Study
San Francisco Design Week, 2020
Speaker: Designing for Taboo Topics
UC Berkeley Extension, Spring & Fall 2019
Instructor: Introduction to User Experience Design
Aspen Ideas Health, 2019
Scholar
